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CONSULTANT

A Business consultant is a expert or a professionals in business field and has a wide range of experience & knowledge about a specific subject such as management ,security ,law, human resources , engineering , finance and many other specializeds fields .

It have 2 Genral categories –

  • INTERNAL CONSULTANT
  • EXTERNAL CONSULTANT

1- INTERNAL CONSULTANT – An internal consultant is who operates within an organizations but is available to be consulted on areas of specialism by other departments or firms acting as clients .

2- EXTERNAL CONSULTANT – An external consultant is someone who is employed externally  either by a company or a firm or some other agency .whose experties is provided on temporary basis , for fee , this type of consultant usually engages with multiple & changing clients .

The impact of a consultant is that clients have access to deeper level of expertise than Would be feasible for them to retain in-house , and many purchase only as much services from the outside consultant as desired .

MARKETING MANAGEMENT & STRATEGIES

MARKETING MANAGEMENT – Marketing management is the organizational discipline which focuses on the particular & practical application of marketing techniques and methods inside the firms & organizations and on the management of a business marketing activities and resource .

MARKETING STRATEGIES – Marketing strategy is a forward looking approach to planning with the fundamental goal of achieving a sustainable and it is long term process.

Strategic planning involves an analysis firm’s strategic initial situation to the formulation, evaluation & selection of market oriented competitive position that contributes to the marketing goals & company’s objectives.

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