A Business consultant is a expert or a professionals in business field and has a wide range of experience & knowledge about a specific subject such as management ,security ,law, human resources , engineering , finance and many other specializeds fields .
It have 2 Genral categories –
- INTERNAL CONSULTANT
- EXTERNAL CONSULTANT
1- INTERNAL CONSULTANT – An internal consultant is who operates within an organizations but is available to be consulted on areas of specialism by other departments or firms acting as clients .
2- EXTERNAL CONSULTANT – An external consultant is someone who is employed externally either by a company or a firm or some other agency .whose experties is provided on temporary basis , for fee , this type of consultant usually engages with multiple & changing clients .
The impact of a consultant is that clients have access to deeper level of expertise than Would be feasible for them to retain in-house , and many purchase only as much services from the outside consultant as desired .
MARKETING MANAGEMENT & STRATEGIES
MARKETING MANAGEMENT – Marketing management is the organizational discipline which focuses on the particular & practical application of marketing techniques and methods inside the firms & organizations and on the management of a business marketing activities and resource .
MARKETING STRATEGIES – Marketing strategy is a forward looking approach to planning with the fundamental goal of achieving a sustainable and it is long term process.
Strategic planning involves an analysis firm’s strategic initial situation to the formulation, evaluation & selection of market oriented competitive position that contributes to the marketing goals & company’s objectives.