WEBSITE CREATION AND PROMOTION
Website promotion is a collection of marketing tactics, actions, and techniques that drive traffic (visitors) to your website. Whether you have a freelance business, blog, or e commerce business…whatever website you have your home business, you need to do web promotion to let people know about it.
Why Is Website Promotion Important?
Websites offer many benefits for the home business owner. For some online entrepreneurs, they are storefronts selling goods. Others earn income through advertising, sponsorships and affiliate marketing, such as on blogs. Other types of websites are marketing tools in and of themselves, providing information about the business and how to best get in touch for services in an online brochure. While all these website options work, they only fulfill their purpose if people visit them. If you think of a website like a storefront, that store doesn’t make money unless someone walks in and buys.
If a website is like an online magazine (such as a blog), it only makes money if people visit and buy from advertisers. As a marketing tool, websites deliver information about your business only if the market knows about and visits it.