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SEO

SEO

S.E.O stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines.

All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users. Payment isn’t involved, as it is with paid search ads.

Search engine optimization (S.E.O) is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine. S.E.O differs from local search engine optimization in that the latter is focused on optimizing a business’ online presence so that its web pages will be displayed by search engines when a user enters a local search for its products or services. The former instead is more focused on national or international searches. S.E.O is not an appropriate strategy for every website, and other Internet marketing strategies can be more effective, such as paid advertising through pay per click (P.P.C) campaigns, depending on the site operator’s goals. Search engine marketing (S.E.M) is the practice of designing, running and optimizing search engine ad campaigns. Its difference from S.E.O is most simply depicted as the difference between paid and unpaid priority ranking in search results. Its purpose regards prominence more so than relevance; website developers should regard S.E.M with the utmost importance with consideration to visibility as most navigate to the primary listings of their search. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site’s conversion rate. In November 2015, Google released a full 160 page version of its Search Quality Rating Guidelines to the public which revealed a shift in their focus towards “usefulness” and mobile search. In recent years the mobile market has exploded, overtaking the use of desktops, as shown in by Stat Counter in October 2016 where they analyzed 2.5 million websites and found that 51.3% of the pages were loaded by a mobile device Google has been one

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